International bakery group Lantmännen Unibake announces the acquisition of Romanian company Frozen Bakery Products SA, a hamburger bun bakery in Bucharest, Romania, today owned by GoodMills Group, Austria. This acquisition supports the Lantmännen Unibake growth strategy to strengthen its bakery business in the Central European region. The market where Frozen Bakery Products SA is selling products is in Romania and surrounding countries such as Bulgaria, Serbia and Greece. Today, Frozen Bakery Products SA has 80 employees.
President Iohannis promulgated on 11th of July the law that binds hypermarkets to market 51% Romanian products. The normative act was adopted unanimously with 293 votes by the Chamber of Deputies in June. Before being subject to final vote, the draft law was contested and postponed by the associations that claimed the provisions breach the Romanian and European regulations and the principles of single market. Moreover, that it has the potential to affect massively the normal functioning of grocery retail.
The Ministry of Agriculture will send 12 attachés within the diplomatic missions from abroad, in order to represent Romania and promote its products for export in countries such as Germany, Spain, Turkey, China Russia, Egypt, Israel, USA (these will be the first 8 countries).
According to the Minister of agriculture, Achim Irimescu, the local producers requested this measure, in order to export more processed or high-quality products, as the ones recently protected at European level.
According to WWF Romania, the country hosts some of the most extended agricultural surfaces and high nature value farmlands (HNV) in Europe (over 30% of the country’s agricultural surface, reaching 5 million ha).
The terrains are situated in Transilvania, Maramures, the Subcarpathians, and the S-E region. They are characterized by natural and semi natural vegetation, rich in species and natural elements like forests, stone fences, bourns, meadows, etc. The main economic activity in these areas is traditional agriculture.